I’ll admit that the title of this article is a bit misleading. You might expect this post to be full of tips on how to get your tarot reading business off the ground, but it’s more about the way people choose to advertise.
The reason I’m writing about this is that recently I’ve had a lot of messages on social media from other tarot readers offering their services to me. Sometimes they offer to do a quick tarot reading for free, other times for money. Either way, I have to admit that I don’t like it.
The problem with approaching people this way, is that you end up making someone feel pressured into getting a reading. The worst example of this kind of approach happened to me earlier today. A man messaged me on Instagram, offering me a tarot reading. I didn’t really want one but he seemed so eager and I knew I’d feel bad if I said no, so I agreed to the reading. He asked me a lot of questions, like ‘What is your mother’s name?’ and ‘Do you have a partner?’ he then asked for a photograph of my left hand. I provided him with all the information and a picture of my hand. Remember that I didn’t even want the reading, I was just being nice. I thought I was helping him out with practicing his tarot skills on me but no! as soon as he had all the information, he asked me for money. This annoyed me for several reasons. Firstly you should say straight away if you’re expecting payment for a reading, secondly I didn’t know this guy, I had no information about him and his skills or his personal approach so to pressure people into paying for his readings seemed a little cheeky. Most annoyingly of all is that a lot of people would have felt pressured into paying at that point and that’s unfair.
I should explain that offering free readings is fine and a lovely thing to do for people, it’s also a great way to practice your tarot reading skills. It’s perfectly fine to ask someone like me if I want a free tarot reading because I’m obviously into that kind of thing.. however when you start messaging everyone on your friend list, it creates issues. You have to remember that not everyone wants a tarot reading, even a free one!
One big mistake is that some people think that offering free readings will help spread the word that they’re a good tarot reader and it will help them to one day charge for their time and expertise. I offer free one card readings on my Instagram, and not one of the people asking for a reading has then gone on to pay for a full spread reading and a lot of them don’t even follow me on Instagram, they’re just looking for freebies. If you know how to read the tarot and you know what you’re talking about, then you can charge money. It’s not bad to charge money for your services. Tarot reading is a skill that took a long time to learn. When you conduct a reading it takes up a lot of time and energy. You are only charging for your time and you are providing a service that the client wants. Notice how I mentioned that the client wants your service.
To advertise your tarot services, say what you do, explain what you’re about and let people who are interested come to you. Don’t pressure people or force random people on social media into getting a reading from you, you’ll end up putting people off.